Cool Tool - Twitter Cards

Blogging Cool Tool of the Week – Website Twitter Cards

Some of the best blog posts fail to offer any real ROI. Why? Writing great content is only half the battle. Great content requires SEO and great promotion if it is going to “fly”! One of the best places to promote your content is Twitter. However, one random tweet promoting your blog post is unlikely to deliver mass traffic to your blog post. In fact, just like an advertising campaign you will need to tweet multiple times over multiple days to get noticed. Even if I tweet my content out 2-3 times a day for 5 days, how can I give… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Content Marketing

5 Factors to Plan a Content Marketing Strategy

As the growth of content marketing explodes into 2015, it has become increasingly difficult to stand out as a business amongst all the online noise. To become effective you need to create compelling content on a consistent basis and deliver it to the right platform at the right time to ensure that it will be seen by a large portion of your target audience. These tasks can be overwhelming if they are not clearly planned, managed and delivered and they will ultimately limit the effectiveness of the results. Take a look at these percentages taken from organisations surveyed… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

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Blogging Cool Tool of the Week – Snip.ly

Unless you are a Blogging machine you probably find that a lot of your Social Media activity consists of sharing 3rd party articles and opinions. This is a great way to associate yourself and your business with quality content on the web and reinforce yourself as the “go to” guy in your industry. However, what if you could share quality 3rd party content on Facebook, LinkedIn, Google+, Twitter etc. and drive traffic to… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

BLOGS (1)

10 Killer Content Ideas for your Blog

Most businesses know they should blog. Many started to blog and failed. So what goes wrong? When talking to clients I hear two common excuses: 1. We don’t have the time. 2. We ran out of content ideas. Quality and consistency are the two keys to a great blog. A great business blog should offer genuine value to the reader and showcase the company’s expertise. Executed well a great blog will drive traffic to your website, enhance your brand image, turn existing customers/clients into… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Content Marketing

Nine Ways Content Marketing adds Value

With the volume of traditional offline marketing decreasing rapidly, more and more businesses know that they need to implement a content marketing strategy yet many shy away from changing lanes to digital as they are unsure of how to plan, implement and measure the results of this type of marketing. Recent statistics show that Content costs 62% less than traditional marketing, and generates three times as many leads which highlights the importance of exploring content marketing as a strategy for 2015; either through a revision of internal marketing strategy or by obtaining a content outsource solution. (more…) Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me: