Video, as a content marketing tool, has seen phenomenal growth over the last while, with Facebook and now Twitter embracing this popularity and facilitating its use with prominence on their platforms. The value of video is immense as it creates instant visual attention in a world where online content gets more and more crowded.
We all want to be entertained and, whilst being entertained, we all want to learn and take something from a type of content that resonates. I watch video to gain clarity, be inspired, learn new concepts and as a tutorial tool to understand the how and…
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me: