In order to stand out from the pack your blog needs to offer real value to your target audience, your content should be original and easy to read. Over the past 18 months the “richer” “thicker content has ranked highest in Google. (Unique 1,000+ word articles).
However in order for a 1000+ word post to generate a large readership it must be well formatted (eg. with sub headings and bullet points) and of course have “Great Images”. Many bloggers write great content and then spoil their hard work with poor and often generic imagery.