call to action

Call to Action: An Essential Guide

You’ve set up your sparkly new business and, with bursting enthusiasm, you start to use word of mouth to spread the word with friends, family and acquaintances. The general reply after the perfunctory congratulations is ‘you definitely need a website’. You decide they are right (which they are) and you set about creating a site that is filled with compelling descriptions of your product with attractive pictures in between and you sit back and smile and know that this part of your work is complete. It isn’t Take a look at your website again. It looks great, has fantastic text but does it… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

content marketing video

5 Content Marketing Videos to Educate and Inspire

Video, as a content marketing tool, has seen phenomenal growth over the last while, with Facebook and now Twitter embracing this popularity and facilitating its use with prominence on their platforms. The value of video is immense as it creates instant visual attention in a world where online content gets more and more crowded. We all want to be entertained and, whilst being entertained, we all want to learn and take something from a type of content that resonates. I watch video to gain clarity, be inspired, learn new concepts and as a tutorial tool to understand the how and… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

blog post

Ten Tips to Blog Post Success

A lot of time and effort can be put into the creation of a blog post with the hope of producing content ‘that flies’ yet, when published, that content does not meet the expectation that had been placed upon it. It’s a deflating feeling as you may feel that the content substance is good but either Your content is not being absorbed thoroughly Your content is not reaching your target audience This frustration can be somewhat eased with sometimes just a few tweaks to your blog post, its presentation and the ease at which it can be shared. Let’s look at the different… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Content Planner

Content Planner: 16 Fundamental Elements

I’m running up against a deadline with this particular piece of content. This is pretty bad considering I have had plenty of time to write it as the deadline has been firmly incorporated into our extensive content planner. In fact, the strategy for distribution and promotion of this content is securely in place, the editing and formatting process is waiting to swing into optimisation action and I could be the rusty link in a well-oiled machine. I won’t be though. I know this because this particular piece of content has already been through the research and brainstorm process along with a… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Content Marketing

5 Factors to Plan a Content Marketing Strategy

As the growth of content marketing explodes into 2015, it has become increasingly difficult to stand out as a business amongst all the online noise. To become effective you need to create compelling content on a consistent basis and deliver it to the right platform at the right time to ensure that it will be seen by a large portion of your target audience. These tasks can be overwhelming if they are not clearly planned, managed and delivered and they will ultimately limit the effectiveness of the results. Take a look at these percentages taken from organisations surveyed… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Content Marketing

Nine Ways Content Marketing adds Value

With the volume of traditional offline marketing decreasing rapidly, more and more businesses know that they need to implement a content marketing strategy yet many shy away from changing lanes to digital as they are unsure of how to plan, implement and measure the results of this type of marketing. Recent statistics show that Content costs 62% less than traditional marketing, and generates three times as many leads which highlights the importance of exploring content marketing as a strategy for 2015; either through a revision of internal marketing strategy or by obtaining a content outsource solution. (more…) Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me: