call to action

Call to Action: An Essential Guide

You’ve set up your sparkly new business and, with bursting enthusiasm, you start to use word of mouth to spread the word with friends, family and acquaintances. The general reply after the perfunctory congratulations is ‘you definitely need a website’. You decide they are right (which they are) and you set about creating a site that is filled with compelling descriptions of your product with attractive pictures in between and you sit back and smile and know that this part of your work is complete. It isn’t Take a look at your website again. It looks great, has fantastic text but does it… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Followerwonk - Cool Tool

Followerwonk – Blogging Cool Tool of Week

I nearly fell victim to a Blogging “No No” this week. One of the key ingredients to a successful blog is consistency. Very often companies start off like a blogging machine and soon realize that they don’t have the time and/or resources to keep up posting at such a pace. In fact so much so that some companies go from frequent to retired blogger. An out of date blog sends out a poor message to your audience. So what is my point? This week has been an incredibly busy one here at Content Plan and I was in serious danger… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Canva

Canva – Blogging Cool Tool of the Week

In order to stand out from the pack your blog needs to offer real value to your target audience, your content should be original and easy to read. Over the past 18 months the “richer” “thicker content has ranked highest in Google. (Unique 1,000+ word articles). However in order for a 1000+ word post to generate a large readership it must be well formatted (eg. with sub headings and bullet points) and of course have “Great Images”. Many bloggers write great content and then spoil their hard work with poor and often generic imagery.

Pocket Cool Tool of the Week

Blogging Cool Tool of the Week – Pocket

I often find myself writing multiple blog posts at the same time. I am constantly saving articles and links as I research future posts. Without a concrete content plan with a strict publishing timetable my half written posts may never reach completion. When planning and researching future blog posts it is important that the content you have found is at your fingertips when you begin to write. I used to be really bad at this. I wasted time rooting around the web trying to find content I had seen and quite frankly thought I HAD BOOKMARKED somewhere. This cost me time and momentum. I… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Cool Tool - Twitter Cards

Blogging Cool Tool of the Week – Website Twitter Cards

Some of the best blog posts fail to offer any real ROI. Why? Writing great content is only half the battle. Great content requires SEO and great promotion if it is going to “fly”! One of the best places to promote your content is Twitter. However, one random tweet promoting your blog post is unlikely to deliver mass traffic to your blog post. In fact, just like an advertising campaign you will need to tweet multiple times over multiple days to get noticed. Even if I tweet my content out 2-3 times a day for 5 days, how can I give… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Untitled design (16)

Blogging Cool Tool of the Week – Snip.ly

Unless you are a Blogging machine you probably find that a lot of your Social Media activity consists of sharing 3rd party articles and opinions. This is a great way to associate yourself and your business with quality content on the web and reinforce yourself as the “go to” guy in your industry. However, what if you could share quality 3rd party content on Facebook, LinkedIn, Google+, Twitter etc. and drive traffic to… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me: