content that flies

How to Create Content that Flies: Greg Fry

Our own Greg Fry was recently involved in the successful Smart Business Show where he delivered an amazing Workshop based on content marketing entitled How to Create Content that Flies. The two day Conference was held in the RDS, Dublin and had a twofold objective; connecting business innovation and sharing ideas on working smart in business. The Smart Business Show incorporated inspirational speakers, innovative workshops, insightful business stands, talk zones, digital engagement zones and more. How to Create Content that Flies Greg’s  aim was to take the participants on a quick fire journey through the ways Content Marketing… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

content marketing resource

Effective Content Marketing Resource Options

It’s a given now that companies and businesses should have an online presence for a number of reasons. It is also annoyingly obvious that cultivating your brand image through the use of a great content marketing strategy is a digital given. What may not be so obvious is the time and effort involved in the strategy planning, idea creation, execution and monitoring of results that is required to generate a consistent increase in ROI. Unless you come up with a spell binding, fantastic online idea, you are not going to generate large volume leads overnight and you are certainly not… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Team (8)

5 Useful Content Marketing Types for Business

Your business is special. It is special because it is either your creation or it is a business that you are ultimately responsible for. It’s also special because of the amount of attention, hours, emotion, energy and hard work you have given to it. For this reason you want to ensure that when you take your business down the content marketing path, it is represented to its full ability. The fantastic thing about content marketing is that it is driven by a combination of detailed thought and strategy and a whopping wealth of creativity. The planning canvas is white space that is waiting to… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Twitter Tool - ClickToTweet

ClickToTweet: Cool Tool

Okay I am going to be short but sweet this week. Once you have created great content you need to get it seen. One tactic often used is to contact third parties (Influencers, Staff, Clients etc.) and ask them to share your content. This helps get your content out there and reach more people. In addition to this obvious benefit, when third parties share your content they are very much endorsing your content to their online communities. This can be a big factor in building up your online reputation.

SEO

11 Simple SEO Tips for Blogging

Google is my online best friend when it comes to searching for information online.  There are other Search Engines , yet almost everyone who has entered the online space has accessed Google for Search and the statistics speak volumes. In January 2015, Google had an 88.1% worldwide market share. In 2014 , 2,095,100,000,000 searches were made on Google; just count those zeros. That’s an average of 5,740,000,000 searches per day. So it’s obvious that Google isn’t just MY online friend ….a lot of people around the world have connected to… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

AudioBoom

AudioBoom: Blogging Cool Tool of the Week

Are you a business professional that knows you need to blog, but quite frankly don’t have the time? Or maybe you are the business professional that that struggles to write content– after all you’re a business person not a journalist. Sadly, you guys are the experts in your field and, very often, it is your knowledge and opinion that an existing and/or potential customer wants to hear. So getting your administration or even marketing team to produce bland and sometimes even confused content isn’t going to cut it with your target audience. Hmmm….sounds like a bit of a catch 22 to… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

blog post images

A Fundamental Guide to Blog Post Images

I tend to skim through content and let my brain make a decision as to whether it is intriguing and valuable enough to read in more detail now or to bookmark, maybe with Pocket, for later consumption. This decision depends on many factors; my ability at that moment to absorb the substance, the time factor and whether the visual look, with formatting and blog post images, is appealing and enables ease of read. Everyone has their own criteria in making this decision, yet most will agree that the placement of images can make or break a blog post…. Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

call to action

Call to Action: An Essential Guide

You’ve set up your sparkly new business and, with bursting enthusiasm, you start to use word of mouth to spread the word with friends, family and acquaintances. The general reply after the perfunctory congratulations is ‘you definitely need a website’. You decide they are right (which they are) and you set about creating a site that is filled with compelling descriptions of your product with attractive pictures in between and you sit back and smile and know that this part of your work is complete. It isn’t Take a look at your website again. It looks great, has fantastic text but does it… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Followerwonk - Cool Tool

Followerwonk – Blogging Cool Tool of Week

I nearly fell victim to a Blogging “No No” this week. One of the key ingredients to a successful blog is consistency. Very often companies start off like a blogging machine and soon realize that they don’t have the time and/or resources to keep up posting at such a pace. In fact so much so that some companies go from frequent to retired blogger. An out of date blog sends out a poor message to your audience. So what is my point? This week has been an incredibly busy one here at Content Plan and I was in serious danger… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me: