social media campaign

5 Essentials to Plan a Social Media Campaign

It can be a totally exciting experience to execute a social media marketing campaign yet the results of success will most often be determined by the planning of said campaign. The planning can only be crafted well when it’s based on a careful strategy designed to fulfil your business objective and this can only be successful if the campaign is targeted to the right audience on the right platform. Phew! There’s more to a social media campaign than meets the eye! That’s only the start! Once the objectives are in place and the social framework has been agreed then it’s time to… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

6 Content Marketing Must Do’s for a Start-Up

6 Content Marketing Must Do’s for a Start-Up

As a Start-Up you are blessed with a bright business idea; you can understand the business mechanics of bringing the idea from a concept to a reality but can you understand the concept of bringing it to the consumer? This is something that many Start Ups fail to plan for and , often, when the time and effort has been put into the product | service development, planning and set up implementation and resource acquisition, there is little budget left over for the use of marketing your business to the right people. Yet, content marketing does not have to be hugely… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

content marketing resource

Effective Content Marketing Resource Options

It’s a given now that companies and businesses should have an online presence for a number of reasons. It is also annoyingly obvious that cultivating your brand image through the use of a great content marketing strategy is a digital given. What may not be so obvious is the time and effort involved in the strategy planning, idea creation, execution and monitoring of results that is required to generate a consistent increase in ROI. Unless you come up with a spell binding, fantastic online idea, you are not going to generate large volume leads overnight and you are certainly not… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Content Plan (4)

Screencast Maker: Cool Tool

Video , Video, Video is the hot Content Ticket at the minute. That said like a trendy new bar it is a busy place. Lots of video is being created on YouTube, Facebook, Twitter etc. So if our content is going to be seen and generate engagement it has to stand out. On the plus side most video being created is dull, uninspiring and quite frankly boring. If you want to create video, play to your strengths. If you are not good on camera, don’t be on camera there are other ways you can create great video content.  Screencasting One great option… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Twitter Tool - ClickToTweet

ClickToTweet: Cool Tool

Okay I am going to be short but sweet this week. Once you have created great content you need to get it seen. One tactic often used is to contact third parties (Influencers, Staff, Clients etc.) and ask them to share your content. This helps get your content out there and reach more people. In addition to this obvious benefit, when third parties share your content they are very much endorsing your content to their online communities. This can be a big factor in building up your online reputation.

Content Plan (4)

YouTube Cards: Cool Tool of the Week

According to Cisco, by 2017, 69% of all Consumer Traffic will be video. Yes, video is very much the hot ticket in the content world at the minute. Technology has come on so much that it has become relatively easy to create good quality frequent video content. That said many of the videos being created by businesses are far too “Salesy ” and offer the viewer no real value. However, there is no reason why a business cannot create “valuable” video content and generate business ROI. One way to do this is to ensure that your videos have useful content and have… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

AudioBoom

AudioBoom: Blogging Cool Tool of the Week

Are you a business professional that knows you need to blog, but quite frankly don’t have the time? Or maybe you are the business professional that that struggles to write content– after all you’re a business person not a journalist. Sadly, you guys are the experts in your field and, very often, it is your knowledge and opinion that an existing and/or potential customer wants to hear. So getting your administration or even marketing team to produce bland and sometimes even confused content isn’t going to cut it with your target audience. Hmmm….sounds like a bit of a catch 22 to… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Content Plan (3)

SlideShare: Cool Tool of the Week

This week we look at the amazing SlideShare.net. Quite frankly I could write a book here as there is so much to say, but for now you will have to put up with a brief overview. What is SlideShare? Acquired by LinkedIn in March 2012 – SlideShare is a platform that allows you upload and share your presentations and content effortlessly. It is in itself a social network and a place businesses often overlook when trying to get their content seen. SlideShare is a free platform that not only allows you move your presentations online, but also gives… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Pablo - Content Plan Cool Tool

Pablo by Buffer – Cool Tool of the Week

This week I am very much blowing my trumpet for the brilliant Buffer. Not only does Buffer have one of the best social media management and scheduling tools on the planet and according to the Social Media Examiner the best Social Media blog on the web, but they have just released a brilliant FREE tool that can only be described as Canva on Speed. What is Buffer’s Pablo?