6 Content Marketing Must Do’s for a Start-Up

6 Content Marketing Must Do’s for a Start-Up

As a Start-Up you are blessed with a bright business idea; you can understand the business mechanics of bringing the idea from a concept to a reality but can you understand the concept of bringing it to the consumer? This is something that many Start Ups fail to plan for and , often, when the time and effort has been put into the product | service development, planning and set up implementation and resource acquisition, there is little budget left over for the use of marketing your business to the right people. Yet, content marketing does not have to be hugely… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Team (8)

5 Useful Content Marketing Types for Business

Your business is special. It is special because it is either your creation or it is a business that you are ultimately responsible for. It’s also special because of the amount of attention, hours, emotion, energy and hard work you have given to it. For this reason you want to ensure that when you take your business down the content marketing path, it is represented to its full ability. The fantastic thing about content marketing is that it is driven by a combination of detailed thought and strategy and a whopping wealth of creativity. The planning canvas is white space that is waiting to… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

SEO

11 Simple SEO Tips for Blogging

Google is my online best friend when it comes to searching for information online.  There are other Search Engines , yet almost everyone who has entered the online space has accessed Google for Search and the statistics speak volumes. In January 2015, Google had an 88.1% worldwide market share. In 2014 , 2,095,100,000,000 searches were made on Google; just count those zeros. That’s an average of 5,740,000,000 searches per day. So it’s obvious that Google isn’t just MY online friend ….a lot of people around the world have connected to… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

blog post images

A Fundamental Guide to Blog Post Images

I tend to skim through content and let my brain make a decision as to whether it is intriguing and valuable enough to read in more detail now or to bookmark, maybe with Pocket, for later consumption. This decision depends on many factors; my ability at that moment to absorb the substance, the time factor and whether the visual look, with formatting and blog post images, is appealing and enables ease of read. Everyone has their own criteria in making this decision, yet most will agree that the placement of images can make or break a blog post…. Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

content marketing video

5 Content Marketing Videos to Educate and Inspire

Video, as a content marketing tool, has seen phenomenal growth over the last while, with Facebook and now Twitter embracing this popularity and facilitating its use with prominence on their platforms. The value of video is immense as it creates instant visual attention in a world where online content gets more and more crowded. We all want to be entertained and, whilst being entertained, we all want to learn and take something from a type of content that resonates. I watch video to gain clarity, be inspired, learn new concepts and as a tutorial tool to understand the how and… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

BLOGS (1)

10 Killer Content Ideas for your Blog

Most businesses know they should blog. Many started to blog and failed. So what goes wrong? When talking to clients I hear two common excuses: 1. We don’t have the time. 2. We ran out of content ideas. Quality and consistency are the two keys to a great blog. A great business blog should offer genuine value to the reader and showcase the company’s expertise. Executed well a great blog will drive traffic to your website, enhance your brand image, turn existing customers/clients into… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me: