Content Plan (4)

Screencast Maker: Cool Tool

Video , Video, Video is the hot Content Ticket at the minute. That said like a trendy new bar it is a busy place. Lots of video is being created on YouTube, Facebook, Twitter etc. So if our content is going to be seen and generate engagement it has to stand out. On the plus side most video being created is dull, uninspiring and quite frankly boring. If you want to create video, play to your strengths. If you are not good on camera, don’t be on camera there are other ways you can create great video content.  Screencasting One great option… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Twitter Tool - ClickToTweet

ClickToTweet: Cool Tool

Okay I am going to be short but sweet this week. Once you have created great content you need to get it seen. One tactic often used is to contact third parties (Influencers, Staff, Clients etc.) and ask them to share your content. This helps get your content out there and reach more people. In addition to this obvious benefit, when third parties share your content they are very much endorsing your content to their online communities. This can be a big factor in building up your online reputation.

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MakeMyPersona by Hubspot: Cool Tool

STOP writing self serving blog posts. Nobody wants to read them! Very often businesses struggle to come up with content for their blog and despite good intentions slip into sales mode and, very often, pump out “advertorial” type content rather than valuable blog posts. Unsurprisingly these posts are rarely shared online and generate little to no ROI. Talk to any good marketer and they are likely to tell you to start with your customer or client and work backwards. So it always amazes me how little some business owners appear to know about their target audience needs, interests and wants. Very often… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

AudioBoom

AudioBoom: Blogging Cool Tool of the Week

Are you a business professional that knows you need to blog, but quite frankly don’t have the time? Or maybe you are the business professional that that struggles to write content– after all you’re a business person not a journalist. Sadly, you guys are the experts in your field and, very often, it is your knowledge and opinion that an existing and/or potential customer wants to hear. So getting your administration or even marketing team to produce bland and sometimes even confused content isn’t going to cut it with your target audience. Hmmm….sounds like a bit of a catch 22 to… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

call to action

Call to Action: An Essential Guide

You’ve set up your sparkly new business and, with bursting enthusiasm, you start to use word of mouth to spread the word with friends, family and acquaintances. The general reply after the perfunctory congratulations is ‘you definitely need a website’. You decide they are right (which they are) and you set about creating a site that is filled with compelling descriptions of your product with attractive pictures in between and you sit back and smile and know that this part of your work is complete. It isn’t Take a look at your website again. It looks great, has fantastic text but does it… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Followerwonk - Cool Tool

Followerwonk – Blogging Cool Tool of Week

I nearly fell victim to a Blogging “No No” this week. One of the key ingredients to a successful blog is consistency. Very often companies start off like a blogging machine and soon realize that they don’t have the time and/or resources to keep up posting at such a pace. In fact so much so that some companies go from frequent to retired blogger. An out of date blog sends out a poor message to your audience. So what is my point? This week has been an incredibly busy one here at Content Plan and I was in serious danger… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Canva

Canva – Blogging Cool Tool of the Week

In order to stand out from the pack your blog needs to offer real value to your target audience, your content should be original and easy to read. Over the past 18 months the “richer” “thicker content has ranked highest in Google. (Unique 1,000+ word articles). However in order for a 1000+ word post to generate a large readership it must be well formatted (eg. with sub headings and bullet points) and of course have “Great Images”. Many bloggers write great content and then spoil their hard work with poor and often generic imagery.

blog post

Ten Tips to Blog Post Success

A lot of time and effort can be put into the creation of a blog post with the hope of producing content ‘that flies’ yet, when published, that content does not meet the expectation that had been placed upon it. It’s a deflating feeling as you may feel that the content substance is good but either Your content is not being absorbed thoroughly Your content is not reaching your target audience This frustration can be somewhat eased with sometimes just a few tweaks to your blog post, its presentation and the ease at which it can be shared. Let’s look at the different… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Pocket Cool Tool of the Week

Blogging Cool Tool of the Week – Pocket

I often find myself writing multiple blog posts at the same time. I am constantly saving articles and links as I research future posts. Without a concrete content plan with a strict publishing timetable my half written posts may never reach completion. When planning and researching future blog posts it is important that the content you have found is at your fingertips when you begin to write. I used to be really bad at this. I wasted time rooting around the web trying to find content I had seen and quite frankly thought I HAD BOOKMARKED somewhere. This cost me time and momentum. I… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Cool Tool - Twitter Cards

Blogging Cool Tool of the Week – Website Twitter Cards

Some of the best blog posts fail to offer any real ROI. Why? Writing great content is only half the battle. Great content requires SEO and great promotion if it is going to “fly”! One of the best places to promote your content is Twitter. However, one random tweet promoting your blog post is unlikely to deliver mass traffic to your blog post. In fact, just like an advertising campaign you will need to tweet multiple times over multiple days to get noticed. Even if I tweet my content out 2-3 times a day for 5 days, how can I give… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me: