social media campaign

5 Essentials to Plan a Social Media Campaign

It can be a totally exciting experience to execute a social media marketing campaign yet the results of success will most often be determined by the planning of said campaign. The planning can only be crafted well when it’s based on a careful strategy designed to fulfil your business objective and this can only be successful if the campaign is targeted to the right audience on the right platform. Phew! There’s more to a social media campaign than meets the eye! That’s only the start! Once the objectives are in place and the social framework has been agreed then it’s time to… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Content Planner

Content Planner: 16 Fundamental Elements

I’m running up against a deadline with this particular piece of content. This is pretty bad considering I have had plenty of time to write it as the deadline has been firmly incorporated into our extensive content planner. In fact, the strategy for distribution and promotion of this content is securely in place, the editing and formatting process is waiting to swing into optimisation action and I could be the rusty link in a well-oiled machine. I won’t be though. I know this because this particular piece of content has already been through the research and brainstorm process along with a… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me: