1

MakeMyPersona by Hubspot: Cool Tool

STOP writing self serving blog posts. Nobody wants to read them! Very often businesses struggle to come up with content for their blog and despite good intentions slip into sales mode and, very often, pump out “advertorial” type content rather than valuable blog posts. Unsurprisingly these posts are rarely shared online and generate little to no ROI. Talk to any good marketer and they are likely to tell you to start with your customer or client and work backwards. So it always amazes me how little some business owners appear to know about their target audience needs, interests and wants. Very often… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me: