Team (7)

April Fools that became Content Marketing Jewels

April Fool’s Day is a fantastic event for Content Marketing as it provides a platform for a certain humour and creativity that may not normally accommodate your brands image or tone. April Fools’ Day Fun Deep, rich content can be offset by whimsical humour as April Fools’ Day beckons and there are many content marketing creatives that bring a twinkle to the eye at this time. Over the years there have been many businesses that have used this day well to let their target audience see their lighter side and bring awareness to potential customers who may not have them on their… Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders. Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

AudioBoom

AudioBoom: Blogging Cool Tool of the Week

Are you a business professional that knows you need to blog, but quite frankly don’t have the time? Or maybe you are the business professional that that struggles to write content– after all you’re a business person not a journalist. Sadly, you guys are the experts in your field and, very often, it is your knowledge and opinion that an existing and/or potential customer wants to hear. So getting your administration or even marketing team to produce bland and sometimes even confused content isn’t going to cut it with your target audience. Hmmm….sounds like a bit of a catch 22 to… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Content Plan (3)

SlideShare: Cool Tool of the Week

This week we look at the amazing SlideShare.net. Quite frankly I could write a book here as there is so much to say, but for now you will have to put up with a brief overview. What is SlideShare? Acquired by LinkedIn in March 2012 – SlideShare is a platform that allows you upload and share your presentations and content effortlessly. It is in itself a social network and a place businesses often overlook when trying to get their content seen. SlideShare is a free platform that not only allows you move your presentations online, but also gives… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Pablo - Content Plan Cool Tool

Pablo by Buffer – Cool Tool of the Week

This week I am very much blowing my trumpet for the brilliant Buffer. Not only does Buffer have one of the best social media management and scheduling tools on the planet and according to the Social Media Examiner the best Social Media blog on the web, but they have just released a brilliant FREE tool that can only be described as Canva on Speed. What is Buffer’s Pablo?

Followerwonk - Cool Tool

Followerwonk – Blogging Cool Tool of Week

I nearly fell victim to a Blogging “No No” this week. One of the key ingredients to a successful blog is consistency. Very often companies start off like a blogging machine and soon realize that they don’t have the time and/or resources to keep up posting at such a pace. In fact so much so that some companies go from frequent to retired blogger. An out of date blog sends out a poor message to your audience. So what is my point? This week has been an incredibly busy one here at Content Plan and I was in serious danger… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Pocket Cool Tool of the Week

Blogging Cool Tool of the Week – Pocket

I often find myself writing multiple blog posts at the same time. I am constantly saving articles and links as I research future posts. Without a concrete content plan with a strict publishing timetable my half written posts may never reach completion. When planning and researching future blog posts it is important that the content you have found is at your fingertips when you begin to write. I used to be really bad at this. I wasted time rooting around the web trying to find content I had seen and quite frankly thought I HAD BOOKMARKED somewhere. This cost me time and momentum. I… Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me: