Okay I am going to be short but sweet this week.
Once you have created great content you need to get it seen. One tactic often used is to contact third parties (Influencers, Staff, Clients etc.) and ask them to share your content. This helps get your content out there and reach more people.
In addition to this obvious benefit, when third parties share your content they are very much endorsing your content to their online communities. This can be a big factor in building up your online reputation.